The Dynamic Ideal Customer Profile (ICP)

Why You Need Two Ideal Customer Profiles to Thrive: Adaptive and Influential

The Cathedral Effect: Why Your Startup Needs to Think Like a Master Builder

The 1 Crucial Step You Must Take Before Expanding the Sales Team

How to Expand Your Salesforce the Right Way: A Playbook for Authority-Led Organizations

Authority vs. Transparency: Are You Leading with Authority or Transparency?

Welcome to Decision Lab

We live in a world of tensions. In this newsletter, I'll show you how to understand and leverage these tensions to your advantage, be it in sales, product development, or even customer management.